I lead GenAI search and conversational support products at Booking.com. Outside work, I use AI coding tools to build personal apps and experiments.
Most start with a problem I have myself or an idea I want to explore. Building is how I learn, test assumptions and stay close to the technology behind my product decisions.
Currently working on
- AI search and conversational support for accommodation partners
- Retrieval, knowledge quality and evaluation
- Making AI useful in real customer workflows
Personal projects
- FamilyTool — a local-first finance tool with AI-assisted transaction categorisation and monthly reflection.
- Meridian — an experimental narrative game exploring AI dialogue, context and storytelling.
- Metaxy — my music project.
Product Lead, GenAI at Booking.com. Previously owned content discovery at Miro and helped expand Nike App into 13 EMEA markets.
I live in Amsterdam with my wife, two kids and a cat. Outside work, I climb, sing, play guitar and usually have another project on the go.
If you’re building something interesting with AI, search or creative tools, I’d be happy to compare notes.